We’ve been helping Community Violence Solutions rebrand for several months now. They are a Rape Crisis Center serving Contra Costa and Marin Counties and do amazing work.
Part of our process with them was to create a brand guide that articulates the ways to use the new brand elements — logo, letterhead, etc.
We created a 12-page Brand Identity Guide and eight standardized Word document templates that mimic their stationery, including a sample memo and letter, to a full proposal and power point template. It’s all consistent, looks good, and is easy for staff to use.
Does your office or organization have guidelines on how to use your logo or represent your brand?