On the fence about branding? Uncertain of the benefits? You’re wrong. Very wrong. Here’s why.
People do business with people they trust. If you’re selling a professional service or selling clothing, whether you know it or not (and you do), you’re limited by the professionalism of your brand. An outdated logo created in Word in the 90′s does not look current or relevant. An ancient website communicates the same thing.
When a brand doesn’t convey professionalism, it hits an invisible ceiling. Think about it…. Would you purchase clothing from a website with bad photography? Would you hire a consultant who looks outdated and irrelevant? I sure wouldn’t. I buy clothing that looks good. I hire smart professionals that can solve my problems.
Your profit (or reach, if you’re a nonprofit) is limited by people’s lack of trust, which is especially frustrating if you’re offering a great service or product.
We’re engaged by clients because they want to land bigger deals, more lucrative clients, and partner with outstanding organizations and companies.
Want more specifics on what a brand could do for you? Call me @ 510-846-5530 or post in the comments section.
P.S. Considering redoing or building a website? Crappy logos and bad photography tank good looking websites.